Sos Mata Atlantica Outdoor WAR VETERANS CROSSES by F/Nazca Saatchi & Saatchi Sao Paulo

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WAR VETERANS CROSSES

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director Fabio Fernandes, Eduardo Lima, Theo Rocha
Art Director Fabiano De Queiroz, Fernando Lanças
Copywriter Thiago Espeche
Producer Jomar Farias, Andre Fasanella
Photographer Luciana Dal Ri, Paula Turra
Account Supervisor Marcello Penna, Carmen Rodrigues, Rafael Martins
Released October 2012

Credits & Description

Advertiser: SOS MATA ATLÂNTICA (SOS ATLANTIC FOREST FOUNDATION)
Agency: F/NAZCA SAATCHI & SAATCHI
Category: Special Build
Advertising campaign: WAR VETERANS CROSSES
Art Buyer: Edna Bombini | Juliana Gardim
Creative Director: Fabio Fernandes | Eduardo Lima | Theo Rocha
Other Credits: Head Of Art: João Linneu
Producer: Jomar Farias | Andre Fasanella
Copywriter: Thiago Espeche
Art Director: Fabiano De Queiroz “tatu” | Fernando Lanças
Photographer: Luciana Dal Ri
Account Supervisor: Marcello Penna | Carmen Rodrigues | Rafael Martins
Planner: José Porto | Mônica Bauer
Account Manager: Marcello Penna | Carmen Rodrigues | Rafael Martins
Advertiser's Supervisor: Marcia Hirota | Afra Balazina

Ambient Execution Description
A homage act promoted by SOS Atlantic Forest Foundation transformed a touristic point in São Paulo into a cemetery for the native species of the Atlantic forest that used to exist there. For each native tree uprooted from the ground around the “Bandeiras” Monument a cross was driven into the ground to symbolize their graves.