Commemorative plaques by PKP BBDO Vienna, Publicis Group Austria Vienna for SOS Mitmensch

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Commemorative plaques

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Austria
Agency PKP BBDO Vienna
Creative Director Erich Enzenberger
Art Director Astrid Bittermann
Copywriter Erich Enzenberger
Agency Publicis Group Austria Vienna
Creative Director Erich Enzenberger
Art Director Astrid Bittermann
Copywriter Erich Enzenberger
Released February 2015

Credits & Description

Brand: SOS Mitmensch
Media: Outdoor
Category: Public interest
Agency: BBDO
Geo: Austria
SOS Mitmensch: Commemorative plaques
Since the Geneva Refugees Convention of 1948, asylum is a human right to be granted to any person being persecuted because of race, religion, nationality, political orientation or affiliation with a minority. Unfortunately, Austria’s asylum laws are among the most frequently modified legal matters of recent years, not least because of everyday political populism.
To counteract this, Austrian human rights NGO SOS Mitmensch placed commemorative plaques in Vienna. In the course of 2 months, the plaques were affixed in different neighborhoods each week, calling attention to the consequences of populist policy with stirring messages. The campaign drew inspiration from the plaques commemorating people and their achievements almost on every corner in Vienna. The names on these plaques prove that Vienna has always profited from her immigrants. And Vienna is certain to continue to profit, now that society is overaging.
Advertising Agency: PKP BBDO, Vienna, Austria
Creative Director / Copywriter: Erich Enzenberger
Art Directors: Astrid Bittermann, Verena Ernhard
Published: 2015