Special K Outdoor JEANS DONATION BOX by J. Walter Thompson Seoul

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Industry Breakfast Cereals & Flakes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Korea
Agency J. Walter Thompson Seoul
Executive Creative Director Gyuyong Oh, Suhong You
Creative Director Minjung Kim
Art Director Gihae Nam
Copywriter Jungmin Ha, Saerom Song
Producer Jaejin Kim
Account Supervisor Sunny Kwon
Released October 2011

Credits & Description

Category: Special Build
Advertiser: KELLOGG
Product/Service: SPECIAL K
Executive Creative Director: Gyuyong Oh/Suhong You
Creative Director: Minjung Kim
Copywriter: Jungmin Ha/Saerom Song
Art Director: Gihae Nam/Jaejin Kim
Account Supervisor: Sunny Kwon
Advertiser's Supervisor: Linda Ahn
Producer: Jaejin Kim
Account Manager: Inna Woo/Hana Choi
Account Manager: Inna Woo/Hana Choi

Ambient Execution Description
Special K has campaigned ‘Getting in jeans shape’ for 3 years. We provided women, while achieving a beautiful jeans shape through Special K, the chance to become beautiful even inside through the jeans.
We installed jeans donation boxes at 18 places like women’s universities,
bus shelters, apartments and so on. And, put up the posters which
announced the start of the campaign at various places. Women
donated jeans which didn’t fit them anymore.

Drop your size, Drop your jeans

Please drop your jeans into the box that became too big after managing with Special K.
These jeans will be donated to the women in third world countries.