Special K Outdoor "Slimness bet" by Highco Communication

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"Slimness bet"

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Industry Breakfast Cereals & Flakes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency Highco Communication
Released August 2004


IMC European Awards 2006
The Winners Innovation Silver

Credits & Description

Original Title: "Pari Minceur"
Agency: HighCo Avenue
City: Paris
Advertiser: Kellogg Company
Brand Name: Kellogg's
Product Name: Spécial K
Business Sector: Breakfast Cereals
Market: France
Country of Production: France
Language: French
Type: POP Display