Spotify Outdoor Thanks, 2016. Its Been Weird., 1 by Team collaboration

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Thanks, 2016. Its Been Weird., 1

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Industry Culture, Leisure & Sport, Website
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Team collaboration
Director Jackie Jantos
Executive Creative Director Alex Bodman
Creative Director Rasmus Wangelin, Dan Brill, Spencer Hansen
Art Director Ellen Pai, Rainy Fu, Martin Berggren, Tal Midyan
Released September 2016

Awards

One Show 2017
Print & Outdoor Promotional / Collateral: Posters - Campaign Silver

Credits & Description

Agency: Spotify / New York
Client: Spotify
Category: Entertainment / Games / Toys
Art Director: Martin Berggren / Ellen Pai / Tal Midyan / Rainy Fu
Creative Director: Dan Brill / Spencer Hansen / Rasmus Wangelin
Designer: William Oswin
Director: Jackie Jantos
Producer: Belinda Lopez / Davis Najdecki
Chief Marketing Officer: Seth Farbman
Content Strategist: Alexandra Tanguay / Lindsay Fischler / Payman Kassaie / Christine Andrén
Executive Creative Director: Alex Bodman
Information Architect: Jomar Perez
Media Company: Spotify / New York
Description:
To celebrate the year in music, and Spotify’s weird and wonderful community of fans and artists, we didn’t tell our story – we told theirs.
We searched the data and wrote open letters to the 3,749 Londoners who streamed “It’s the End of the World as We Know It” the day of the Brexit vote, the 1,235 guys in NYC who loved the “Girls Night” playlist, and the fan in LA who played “Panda” 4,454 times.
We ran 164 of these unique data stories in the exact neighborhoods where the listeners lived.