Spotify Outdoor Thanks, 2016. It's been weird. by Team collaboration

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Thanks, 2016. It's been weird.

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Industry Website
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Worldwide
Agency Team collaboration
Associate Creative Director Rasmus Wangelin, Dan Brill, Spencer Hansen
Art Director Rainy Fu
Senior Art Director Ellen Pai, Martin Berggren, Tal Midyan
Creative Jackie Jantos
Designer Will Oswin
Released October 2016


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Credits & Description

Agency: Spotify
Agency: Team Collaboration
Client: Spotify
Global Brand Manager: Lindsay Fischler
Global Brand Manager: Payman Kassaie
Global Brand Manager: Christine Andrén
Chief Marketing Officer: Seth Farbman
Vp, Brand & Creative: Jackie Jantos
Global Creative Director: Alex Bodman
Associate Creative Director: Dan Brill
Associate Creative Director: Spencer Hansen
Associate Creative Director: Rasmus Wangelin
Global Director, Brand Strategy: Zach Pentel
Sr Producer, Print: Belinda Lopez
Digital Producer: Davis Najdecki
Data analyst: Jomar Perez
Senior Art Director: Martin Berggren
Senior Art Director: Ellen Pai
Senior Art Director: Tal Midyan
Global Brand Director: Alex Tanguay
Global Associate Brand Director: Christian Navarro
Art Director: Rainy Fu
Designer: Will Oswin
To celebrate the year in music, and Spotify’s weird and wonderful community of fans and artists, we didn’t tell our story – we told theirs.
We searched the data and wrote open letters to the 3,749 Londoners who streamed “It’s the End of the World as We Know It” the day of the Brexit vote, the 1,235 guys in NYC who loved the “Girls Night” playlist, and the fan in LA who played “Panda” 4,454 times.
We ran 164 of these unique data stories in the exact neighborhoods where the listeners lived.