LIGHT BULB by BBH New York for Sprite

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LIGHT BULB

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency BBH New York
Executive Creative Director Robert Rasmussen
Creative Director Matt Ian, Amee Shah
Art Director Jon Randazzo
Producer Stephanie Friese
Photographer Bottle Photography, Ture Lillegraven
Account Supervisor Ty Kendig
Released October 2009

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: THE COCA-COLA COMPANY
Product/Service: SPRITE
Agency: BBH
Executive Creative Director: Robert Rasmussen
Creative Director: Amee Shah/Matt Ian
Art Director: Jon Randazzo
Account Manager: Lindsay Kopec
Account Supervisor: Ty Kendig
Advertiser's Supervisor: Jade Guanchez
Photographer: Ture Lillegraven/Bottle Photography: Bill Cahill
Producer: Stephanie Friese
Other Credits: Designer: Agatha Sohn/Retouching: Electric Arts/Kris Chu (Bbh)/Cg: Act 2
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: BBH, New York, USA

Advertising Format
Billboard,Standard Transit Advertising

Dimensions
30 Sheet, 10'9"h x 22'11.04"w

Site Location
Bus Shelter/Kiosk, Highways, Lincoln Tunnel, Times Square