MONUMENT by WMcCann Brazil for Sprite

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MONUMENT

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency WMcCann Brazil
Executive Creative Director Guime Davidson
Art Director Léo Saito, André Candeloro, Rafael Rosa
Copywriter Omar Caldas, Rubens Marinelli, Sabrina Korman
Producer Daniela Conde
Account Supervisor Marcio Borges
Released April 2013

Credits & Description

Advertiser: COCA-COLA
Agency: WMcCANN
Category: Special Build
Advertising campaign: MONUMENT
Creative Director: Carlos "ia" Murad
Art Director: Leo Saito
Account Supervisor: Marcio Borges
Planner: Mariana Azuguir
Copywriter: Rubens Marinelli
Copywriter: Sabrina Korman
Chief Creative Officer: Washington Olivetto
Producer: Daniela Conde
Executive Creative Director: Guime Davidson
Art Director: André Candeloro
Planner: Mariane Maciel
Account Manager: Samantha Faria
Advertiser's Supervisor: Juliana Senna
Copywriter: Omar Caldas
Art Director: Rafael Rosa
Planner: Thiago Krafzik

Ambient Execution Description
In order to bring the brand closer to its target audience, we created a monument for the street art using cans of Sprite. The place chosen was a popular public skatepark in Porto Alegre (RS), city where the brand has strong appeal.