Transport For London (Tfl) Print, Outdoor Jim by M&C Saatchi London

Jim

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Industry Public awareness
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency M&C Saatchi London
Executive Creative Director Graham Fink
Creative Director Mark Goodwin
Art Director David Anderson, Ian Brassett
Copywriter Ian Brassett
Released March 2011

Credits & Description

Alternative title: Man
Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Advertiser: TRANSPORT FOR LONDON
Product/Service: STAFF SAFETY
Agency: M&C SAATCHI
Date of First Appearance: Mar 3 2011
Entrant Company: M&C SAATCHI, London, UNITED KINGDOM
Executive Creative Director: Graham Fink
Creative Director: Mark Goodwin
Account Manager: David Jackson
Copywriter: Ian Brassett
Art Director: David Anderson
Synopsis:
This campaign aims to highlight the problem of verbal and physical abuse towards the frontline staff of TFL (London’s public transport network).
This poster shows the small, mundane moments in their day and how unexpected abuse can seriously affect them.