THE BIG PICTURE by BBDO New York for Starbucks

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THE BIG PICTURE

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Industry Cafe
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency BBDO New York
Creative Director Linda Honan
Art Director Kim Haxton, Stuart Matz
Producer Brian Dilorenzo, Rani Vaz, Nicholas Gaul
Released April 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: STARBUCKS
Product/Service: COFFEE SHOP
Agency: BBDO NEW YORK
Creative Director: Linda Honan (Senior Creative Director)
Art Director: Kim Haxton/Stuart Matz
Producer: Brian Dilorenzo (Dir Of Int Prod); Nicholas Gaul (Content Prod); Rani Vaz (Dir Of Music/Radio Prod)
Other Credits: Park Pictures (Prod Co); Lance Acord (Director/Dop); Cut/Run (Editing House); Steve Gandolfi(Editor)
Date of First Appearance: Apr 13 2010 12:00AM
Entrant Company: BBDO NEW YORK, USA

Description of Ambient execution
To launch Starbucks’ new Green Initiative, we set out to demonstrate the power of people coming together. Our goal was to show how each individual’s small action can add up to create an amazingly big impact. On March 18 – 19 in New York, we created a massive event where thousands of New Yorkers traded in their paper cups for reusable mugs. Artists used the individual paper cups to create a giant mosaic image of a sequoia three – representing the vast number of trees we can save if we all made one small change. During the event, thousands of people traded in their paper cups for reusable mugs. On Facebook, 790,000 fans participated from around the world. And as a result of the documented event, over one million people brought a reusable mug to Starbucks on April 15th.