States United To Prevent Gun Violence Outdoor, Digital, Case study The Gun Shop [video] by Grey New York

The Gun Shop [video]

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Industry Against violence
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile, Case study
Market United States
Agency Grey New York
Director Andrew Lane
Executive Creative Director Ari Halper, Stephen Krauss
Producer Floyd Russ
Account Supervisor Katie Stirn
Released May 2015

Awards

Cannes Lions, 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT: NON-FICTION: ONLINE (15 MINUTES OR UNDER IN LENGTH) GOLD
DESIGN BRAND ENVIRONMENTS: SMALL BUSINESS GOLD
OUTDOOR INTEGRATED: INTEGRATED CAMPAIGNS LED BY OUTDOOR GOLD
PROMO AND ACTIVATION PRODUCT & SERVICE: PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES GOLD
PR SECTORS: CHARITY & NOT FOR PROFIT GOLD
MEDIA USE OF MEDIA: USE OF EVENTS & STUNTS GOLD
PROMO AND ACTIVATION USE OF PROMO & ACTIVATION: USE OF EXHIBITIONS AND INSTALLATIONS GOLD
OUTDOOR AMBIENT: LIVE ADVERTISING AND EVENTS SILVER
DIRECT CAMPAIGN: COSTS/CREATIVE PERFORMANCE DIRECT CAMPAIGN SILVER
PR PRACTICES & SPECIALISMS: EVENTS & EXPERIENTIAL (INCL. STUNTS) SILVER
PR PRACTICES & SPECIALISMS: PUBLIC AFFAIRS & LOBBYING SILVER
PROMO AND ACTIVATION USE OF PROMO & ACTIVATION: USE OF CUSTOMER IN-STORE EXPERIENCE SILVER
DESIGN VISUAL LANGUAGE & GRAPHICS: PROMOTIONAL ITEM DESIGN SILVER

Credits & Description

Advertiser: STATES UNITED TO PREVENT GUN VIOLENCE
Agency: GREY NEW YORK
Geo: USA
President: Amy Tunick(Grey Activation & PR)
President - Activations: Amy Tunick(Grey Activation & PR)
Director of Broadcast Production: Bennett McCarroll(Grey New York)
Business Director: Cecilia Critchley(Grey New York)
Executive Producer / Partner: Claudia Strauss(Rival School Pictures)
Creative Director / Designer: Han Lin(Grey New York)
Account Supervisor: Katie Stirn(Grey New York)
Chief Creative Officer: Andreas Dahlqvist(Grey New York)
Director: Andrew Lane(Rival School Pictures)
Executive Creative Director: Ari Halper(Grey New York)
Account Director: Elizabeth Gilchrist(Grey New York)
Producer: Floyd Russ(Grey New York)
Worldwide Chief Creative Officer: Tor Myhren(Grey New York)
Executive Producer / Partner: James Blom(Rival School Pictures)
Art Buyer: Jayne Horowitz(Grey New York)
Creative Director / Art Director: Joao Coutinho(Grey New York)
Director of Business Affairs: Linda Bennett(Grey New York)
Creative Director / Copywriter: Marco Pupo(Grey New York)
Deputy Worldwide Chief Creative Officer: Per Pedersen(Grey New York)
Executive Creative Director: Stephen Krauss(Grey New York)