CINÉMA RÉALITÉ by Kausa Centralcreativa for Stella Artois

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CINÉMA RÉALITÉ

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Paraguay
Agency Kausa Centralcreativa
Executive Creative Director Alberto Cabrera, Pablo Munoz Gomez
Creative Director Raul Sanchis
Art Director Andrea Ferreira
Copywriter Noel Gomez
Producer Carlos Servin, Rodrigo Galvan, Bone Salas, Catalina Diaz
Account Supervisor Laura Flor
Released November 2012

Credits & Description

Advertiser: AB INBEV
Agency: KAUSA CENTRAL CREATIVA
Category: Stunts & Live Advertising
Advertising campaign: CINÉMA RÉALITÉ
Art Director: Andrea Ferreira
Producer: Bone Salas
Advertiser's Supervisor: Eduardo Palacios
Art Director: Raul Sanchis
Creative Director: Noel Gómez
Executive Creative Director: Pablo Muñoz
Planner: Pablo Muñoz
Executive Creative Director: Alberto Cabrera
Producer: Catalina Diaz
Account Manager: Fernando Uriarte
Other Credits: Jorge Uhl
Account Supervisor: Laura Flor
Producer: Carlos Servin
Creative Director: Raul Sanchis
Producer: Rodrigo Galvan
Copywriter: Noel Gómez
Chief Creative Officer: Rodolfo Gómez

Ambient Execution Description
We wanted everyone to live the magic of cinema from more than 10.000 km away of Cannes Film Festival so we turned several restaurants of Asunción nto live movies. Projectors were used to transform the entrance of the restaurants into real films and at certain moment of the night we performed the most memorable scenes of legendary awarded films like “The Godfather”, “Pulp Fiction” or “Singing in the rain” so patrons were made to feel part of a Cannes film.