|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Art Director||Bram Tervoort|
|Copywriter||Chester De Vries|
|Epica Awards 2011|
Credits & Description
In the Netherlands, approximately 7,000 accidents involving household chemicals occur each year. In most cases, the victims are children under the age of 5. By showing a kitchen cabinet through the eyes of a child, we allowed parents to see the potential danger of their everyday household products. The lenticular technique enabled the viewer to switch between a real world view and that of a child.