BUBBLE GUM by Grey Amsterdam for STICHTING NEDERLAND SCHOON

BUBBLE GUM

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Grey Amsterdam
Executive Creative Director Colin Lamberton, Seyoan Vela
Art Director Pol Hoenderboom
Copywriter Pieter Van Den Heuvel
Photographer Jaap Vliegenthart
Account Supervisor Rob Kops
Released June 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: STICHTING NEDERLAND SCHOON
Product/Service: ANTI-LITTERING CAMPAIGN
Agency: GREY AMSTERDAM
Executive Creative Director: Colin Lamberton/Seyoan Vela
Copywriter: Pieter Van Den Heuvel
Art Director: Pol Hoenderboom
Account Manager: Kim Bruin
Account Supervisor: Rob Kops
Photographer: Jaap Vliegenthart
Other Credits: Retouche: Souverein
Date of First Appearance: Jun 18 2009 12:00AM
Entrant Company: GREY AMSTERDAM, THE NETHERLANDS

Description of Ambient execution
The work was exposured in big cities. We used a very distinct medium; a moving billboard that lets people experience how annoying discarded chewing gum really is. The moment the billboard wants to flip away, it gets stuck cause of a piece of gum.