Sting Outdoor Sting Energy Drink: Messenger by DDB Manila

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Sting Energy Drink: Messenger

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency DDB Manila
Creative Director Patrick Miciano
Art Director Fini Mara, Adi Yapyuco
Copywriter Kiten Capili, Denise Oyog
Illustrator Peter Raphael Mutuc
Account manager Jackie Caruyan, Denise Banatin
Released April 2015

Credits & Description

"Blue Collar" is a series of illustration-based posters that aims to highlight the potency of Sting Energy Drink, and at the same time, pay tribute to the day-to-day heroics of blue collar laborers in the Philippines.
Each piece is set against an exaggerated depiction of Manila's chaos
Category: Drinks, non-alcoholic
Client: Pepsico Philippines
Country: Philippines
Creative Director: Patrick Miciano
Art Director: Fini Mara
Art Director: Adi Yapyuco
Copywriter: Denise Oyog
Copywriter: Kiten Capili
Associate CD / Art Director: Cardy Santos
Associate CD / Copywriter: Maan Agsalud
Client Team Director: Vina Henson
Retoucher: Jun Dela Cruz
Illustrator: Peter Mutuc
Account manager: Jackie Caruyan
Account manager: Denise Banatin