Stop The Traffik Outdoor Stop The Traffik: Human Sale by Saatchi & Saatchi London

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Stop The Traffik: Human Sale

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Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Saatchi & Saatchi London
Creative Director Emma Perkins
Art Director Seamus Higgins
Copywriter Ant Melder
Released August 2008

Credits & Description

Every year thousands of men, women and children are trafficked into the UK for forced labour and sexual exploitation. To help Stop The Traffik (a global coalition against people trafficking) to raise awareness about this trade in human lives, Saatchi & Saatchi X London advertised a ‘HUMAN SALE’ in the centre of London. For maximum impact, the ‘sale’ coincided with the last few days before a ban on this kind of familiar hand-held banner advertising in London came into place.
Brand: Stop The Traffik
Agency: Saatchi & Saatchi X London
Creative Director: Emma Perkins
Art Director: Seamus Higgins
Copywriter: Ant Melder
Country: United Kingdom
Communications Co-ordinator: Bex Keer