FRIENDS HELP EACH OTHER by Markom/Leo Burnett Istanbul for STRAY ANIMAL FOUNDATION

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FRIENDS HELP EACH OTHER

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Turkey
Agency Markom/Leo Burnett Istanbul
Executive Creative Director Yasar Akbas A Man Wakes Up In The
Creative Director Guven Haktanir, Idil Akoglu
Art Director Erkan Kaya
Copywriter İlker Dagli
Released April 2010

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: STRAY ANIMAL FOUNDATION
Product/Service: ANIMAL FOUNDATION
Agency: LEO BURNETT ISTANBUL
Executive Creative Director: Yaşar Akbaş
Creative Director: İdil Akoğlu/Güven Haktanır
Copywriter: İlker Dağlı
Art Director: Erkan Kaya
Date of First Appearance: Apr 23 2010 12:00AM
Entrant Company: LEO BURNETT ISTANBUL, TURKEY

Description of Ambient execution
Dogs are our best friends and they are always ready to help us. But sometimes they need help too. To collect donation for the Stray Animals Foundation (BGD), we identified the best place where people could use a helping hand: Supermarkets. We designed a cut-out dog and installed it by the cashiers at supermarkets. The dog helps shoppers fill their plastic bags easier, by holding the handles of the plastic bag and keeping it open. In return, he asks for a tip.

English Translation of Main Headlines
Friends help each other.