Studio Brussels Outdoor TOMBSTONE TOILETS by Mortierbrigade Brussels

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Belgium
Agency Mortierbrigade Brussels
Executive Creative Director Joost Berends, Jens Mortier, Philippe De Ceuster
Art Director Sebastien De Valck
Copywriter Arnaud Pitz
Producer Patricia Van De Kerckhove
Photographer Evert Thiry
Released July 2011

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Product/Service: MUSIC FOR LIFE
Executive Creative Director: Jens Mortier/Joost Berends/Philippe De Ceuster
Copywriter: Arnaud Pitz
Art Director: Sebastien De Valck
Photographer: Evert Thiry
Advertiser's Supervisor: Peter Claes/Jan Van Biesen/Gunther Van Acker
Producer: Patricia Van De Kerckhove
Planner: Vincent D’halluin
Planner: Vincent D’halluin
Other Credits: Graphic Designer: Laurent Lejeune

Ambient Execution Description
Music For Life, the yearly charity event organized by radio station Studio Brussels and the Red Cross was this year all about diarrhea.

Diarrhea kills 1.500.000 children in the third world every year. It’s the biggest cause of death amongst children between 0 and 5 years old.

The lack of sanitary installations causes the diarrhea.

The objective was to engage young and old over a period of three weeks to respond with donations.

So what better place to sensitize Belgian people than... the public toilets.

We produced 2.500 stickers which looked like tombstones of third world children between 0 and 5 years old.

And we transformed 2.500 public toilets into child-graves, thus creating a new medium.

Headline: “Diarrhea is the world’s leading cause of death among children. Support Music for Life”

We confronted Belgians with the theme ‘diarrhea’ in a relevant place in their daily lives, and asked them to engage and respond with donations.

This outdoor stunt was part of a campaign that engaged the Belgian people and helped to raise money.

The response:

Music for Life was bigger than ever.

The Belgian people raised 7.142.716 euro.

42% more than last year’s record.