Suave Outdoor GLAM SHELF by Ogilvy & Mather Buenos Aires

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GLAM SHELF

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Industry Cosmetics & beauty products, Shampoos
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Argentina
Agency Ogilvy & Mather Buenos Aires
Executive Creative Director Gaston Bigio, Javier Mentasti, Maximiliano Maddalena, Christian Camean, Ignacio Ferioli
Creative Director Tamara Litovsky, Juana O´gorman
Art Director Christiane Lynn
Copywriter Rafael Hessel
Producer Alejandro Travaglini
Account Supervisor Teresa Delgado
Illustrator Diego Grandi
Released August 2011

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: UNILEVER
Product/Service: SUAVE SHAMPOO
Agency: OGILVY & MATHER ARGENTINA
Executive Creative Director: Maximiliano Maddalena/Javier Mentasti/Gastón Bigio
Creative Director: Tamara Litovsky/Juana O´gorman
Copywriter: Rafael Hessel
Art Director: Christiane Lynn
Illustrator: Diego Grandi
Account Supervisor: Teresa Delgado
Producer: Alejandro Travaglini
Account Manager: Laura Reche
Account Manager: Laura Reche

Ambient Execution Description
Every day, 59.400 women buy Suave to look prettier. But they actually have less than 30 minutes a day to spend on themselves.

Before they even tried, we made them feel glamorous. Every time a bottle Suave was picked from the shelf, the hair of the buyer started blowing in the wind like in the most beautiful hair shot. Their glamorous image was reproduced in a TV screen where the ladies were able to see their beautiful image live.

All the women who chose Suave were contacted in the middle of their daily chores and received a beauty experience.
We turned an ordinary shampoo rack into The Glam Shelf.