Subway Outdoor FEED THEM BETTER by DDB Puerto Rico

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FEED THEM BETTER

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Industry Public awareness, Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Puerto Rico
Agency DDB Puerto Rico
Executive Creative Director Enrique Renta
Creative Director Olly Fernandez
Art Director Luis Figueroa
Copywriter Nétor Rivera
Producer Vista Graphics
Account Supervisor Jose Garcia Lopez
Illustrator Martin Polanco
Released July 2011

Credits & Description

Category: Transit
Advertiser: SUBWAY FAST FOOD
Product/Service: CHILDHOOD OBESITY AWARENESS MONTH
Agency: DDB EJE
Chief Creative Officer: Enrique Renta
Executive Creative Director: Enrique Renta
Creative Director: Olly Fernández
Copywriter: Nétor Rivera
Art Director: Luis Figueroa
Illustrator: Martín Polanco
Account Supervisor: José López
Producer: Vista Graphics
Account Manager: Maru Ruiz/Vilmaliz Martínez
Account Manager: Maru Ruiz/Vilmaliz Martínez
Other Credits: Gabriel Sánchez/Juan Carlos

English Translation of Main Headlines
Feed Them Better. Subway.

Ambient Execution Description
A garbage truck wrapped with the image of child drove through 55 major cities to raise awareness about childhood obesity in Puerto Rico.