Suncorp Outdoor UNDERWATER BILLBOARDS by GPY&R Sydney

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UNDERWATER BILLBOARDS

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Industry Insurance
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency GPY&R Sydney
Executive Creative Director Piet Human
Art Director Andrew Leftley
Copywriter Brendan Greaney
Producer Todd Williams
Account Supervisor Richard Boland
Released January 2012

Credits & Description

Category: Special Build
Advertiser: SUNCORP INSURANCE
Product/Service: BOAT INSURANCE
Agency: GP Y&R
Executive Creative Director: Piet Human
Copywriter: Brendan Greaney
Art Director: Andrew Leftley
Account Supervisor: Richard Boland
Producer: Todd Williams

Ambient Execution Description
Suncorp Insurance is one of Queensland’s most prolific outdoor advertisers. But to sell boat insurance, we needed to place our message where the boaties actually are – on the water. Or in this case, under it. Custom billboards with non-toxic, non-leaching paint were sunk beside wrecks at popular dive sites. A poignant reminder of the need for boat insurance and a brand new outdoor medium specifically designed for Queensland boaties.
PS: Once our point was made, the billboards were removed and the dive sites returned to their pristine state.