CHINESE VASE by Ars DDB Caracas for Super Bonder

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CHINESE VASE

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Industry Paints, Paint Brushes, Adhesives
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Venezuela
Agency Ars DDB Caracas
Creative Director Horacio Maggi, Exequiel Rodriguez - Paula Caminos
Art Director Gustavo Rojas
Copywriter Alejandro Iglesias
Producer Javier Morón, Juan Carlos Záccaro
Account Supervisor Hector Rincón
Released January 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: HENKEL
Product/Service: SUPERBONDER
Agency: ARS DDB
Executive Creative Director: Exequiel Rodriguez/Horacio Maggi
Creative Director: Exequiel Rodriguez/Horacio Maggi
Copywriter: Alejandro Iglesias
Art Director: Gustavo Rojas
Account Manager: Ramón Guzmán
Account Supervisor: Hector Rincón
Advertiser's Supervisor: Rafael Manzanilla
Illustrator: -
Typographer: -
Photographer: -
Producer: Javier Morón/Juan Carlos Záccaro
Date of First Appearance: Jan 8 2010 12:00AM
Entrant Company: ARS DDB, Caracas, VENEZUELA

Description of Ambient execution
An expensive vase accompanied by a digital board was placed in a high footfall area of a mall. The digital board had censors built in that triggered a loud sound of porcelain shattering, every time someone walked in front of it. People reacted to this sound by turning around to see “what broke,” but to their surprise, they saw the undamaged vase and the message on the digital board.

English Translation of Main Headlines
Super Bonder. Dries in just 3 seconds.