GLUED BUILDING by Strawberryfrog Brazil for Super Bonder

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GLUED BUILDING

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Industry Paints, Paint Brushes, Adhesives
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Strawberryfrog Brazil
Creative Director Alexandre Peralta
Art Director Sidney Araujo, Marcelo Moura Leite
Copywriter Ana Cavalcanti E Guilherme Nesti
Producer Celso Costa
Account Supervisor Mariana Nogueira
Illustrator Big Leap Studios
Released April 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: HENKEL
Product/Service: SUPER BONDER GLUE
Agency: STRAWBERRYFROG BRAZIL
Executive Creative Director: Alexandre Peralta
Creative Director: Alexandre Peralta/Sidney Araújo
Copywriter: Guilherme Nesti
Art Director: Sidney Araújo/Marcelo Moura
Account Manager: Rodrigo Castro
Account Supervisor: Mariana Nogueira
Illustrator: Big Stúdios
Producer: Celso Costa
Other Credits: Jairo Soares/Daili Schoneborn
Date of First Appearance: Apr 29 2010 12:00AM
Entrant Company: STRAWBERRYFROG BRAZIL, São Paulo, BRAZIL

Description of Ambient execution
The ad went up in billboard format on the side of a building on José Paulino Street, in the city of Campinas, state of São Paulo. The crack was placed on the side of the building, giving the impression that it had been glued together with Loctite Super Bonder.

English Translation of Main Headlines
Super Glue