Suva/swiss Accident Prevention & Safety Council Outdoor USE HANDRAIL - BLUE by Ruf Lanz

USE HANDRAIL - BLUE

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Ruf Lanz
Creative Director Markus Ruf, Danielle Lanz
Art Director Mario Moosbrugger, Isabelle Hauser
Copywriter Maren Beck
Photographer Mathias Zuppiger
Account Supervisor Kristina Burch
Released October 2011

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertiser: SUVA SWISS ACCIDENT PREVENTION
Product/Service: ACCIDENT PREVENTION
Agency: RUF LANZ
Creative Director: Markus Ruf/Danielle Lanz
Copywriter: Maren Beck
Art Director: Mario Moosbrugger/Isabelle Hauser
Photographer: Mathias Zuppiger
Account Supervisor: Kristina Burch
Advertiser's Supervisor: Susan Huber-Brun

Ambient Execution Description
Originally placed in Translation box...
(Headline:)
On stairs your hands are as important as your feet: Use the handrail.
Suva. Accident prevention.

(Explanation:)
Each year, Switzerland faces 300'000 accidents caused by falling. The risk of an accident is especially high on stairs. Many accidents could be avoided if people used the handrail. This was made public with the campaign of the Swiss Accident Prevention Center (Suva).