Suyen Corporation Outdoor BREAST CANCER AWARENESS by TBWA\santiago Mangada Puno

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Industry Against Cancer
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency TBWA\santiago Mangada Puno
Creative Director Manuel Villafania\melvin Mangada\denise Tee
Art Director Nolan Fabular
Copywriter Paolo Salcedo
Producer Diane Jackson, Katie Koehler
Photographer Gnie Arambulo
Account Supervisor Kathy Cosico
Released December 2012

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertising campaign: BREAST CANCER AWARENESS
Photographer: Gnie Arambulo
Advertiser's Supervisor: Jojo Liamzon
Other Credits: Fa:romar Quiroz
Account Supervisor: Kathy Cosico
Chief Creative Officer: Melvin M. Mangada
Art Director: Nolan Fabular
Other Credits: Pd: Teresa Camposano
Producer: Print: Dennis Carlos
Account Manager: Pam Ignacio
Creative Director: Manuel Villafania
Copywriter: Paolo Salcedo

Ambient Execution Description
To express its concern over the alarming increase of breast cancer cases and deaths in the Philippines, Bench showed support for the Pink for Life Foundation (advocates of the fight against breast cancer) by displaying mannequins having their breasts examined by doctors. The country’s biggest fashion chain aimed to push awareness against the disease in a unique way while still considering its sensitive nature.This Window Display was done in selected stores across the country.