SWATCH WRISTBANDS by Publicis Rio De Janeiro for Swatch

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SWATCH WRISTBANDS

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Publicis Rio De Janeiro
Creative Director Hugo Rodrigues, Kevin Zung
Art Director Rodrigo Panucci
Copywriter Rodrigo Strozenberg, Gustavo Alves
Producer Rita Carolina Vilarim, Flávio Zamboni, Marcelo Teixeira
Account Supervisor Fernando A. Silva
Released February 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: SWATCH DO BRASIL CLAC IMPORTAÇÃO
Product/Service: SWATCH COLORCODES WATCHES
Agency: PUBLICIS BRASIL
Executive Creative Director: Hugo Rodrigues
Creative Director: Hugo Rodrigues/Kevin Zung
Copywriter: Gustavo Alves
Art Director: Rodrigo Panucci
Account Supervisor: Fernando Silva
Producer: Rita Vilarim/Marcelo Teixeira/Flávio Zamboni
Date of First Appearance: Feb 13 2010 12:00AM
Entrant Company: PUBLICIS BRASIL, Sao Paulo, BRAZIL

Description of Ambient execution
Swatch Wristbands project was put into practice in the best parties and nightclubs in the country and in one of the most famous events in the world: Rio de Janeiro’s Carnival.