THE MUSEUM THAT BECAME A WATCH by Publicis Sao Paulo for Swatch

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THE MUSEUM THAT BECAME A WATCH

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Industry Accessories, Bags, Leather, Watches & Eyewear, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Publicis Sao Paulo
Creative Director Hugo Rodrigues, Kevin Zung
Art Director Erico Braga
Copywriter Rodrigo Strozenberg, Gustavo Alves
Producer Rita Carolina Vilarim, Flávio Zamboni, Camila Sasakura
Account Supervisor Fernando A. Silva
Released April 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: SWATCH DO BRASIL CLAC IMPORTAÇÃO
Product/Service: BRASILIA 50TH ANNIVERSARY CELEBRATIONS
Agency: PUBLICIS BRASIL
Executive Creative Director: Hugo Rodrigues
Creative Director: Hugo Rodrigues/Kevin Zung
Copywriter: Rodrigo Strozenberg
Art Director: Erico Braga
Account Manager: Serge Crespin
Account Supervisor: Fernando Silva
Producer: Rita Vilarim/Flávio Zamboni/Camila Sasakura
Date of First Appearance: Apr 20 2010 12:00AM
Entrant Company: PUBLICIS BRASIL, Sao Paulo, BRAZIL

Description of Ambient execution
We brought together two icons of design – architect Oscar Niemeyer and Swatch –to transform a museum into a huge Swatch watch.