RINGTONE COMMERCIAL by Publicis Amsterdam for T-Mobile

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RINGTONE COMMERCIAL

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Industry Mobile Communications
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Publicis Amsterdam
Art Director Paul Wagemaker, Jeroen Van Zwam
Copywriter Marcel Hartog
Account Supervisor Nicole Franken
Released November 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: T-MOBILE
Product/Service: MOBILE PHONE NETWORK
Agency: PUBLICIS
Creative Director: Marcel Hartog/Jeroen Van Zwam
Copywriter: Marcel Hartog
Art Director: Paul Wagemaker/Jeroen Van Zwam
Account Manager: Bianca Van Den Boogard
Account Supervisor: Nicole Franken
Advertiser's Supervisor: Karen De Loos
Other Credits: Francisco Rodriguez
Date of First Appearance: Nov 2 2009 12:00AM
Entrant Company: PUBLICIS, Amsterdam, THE NETHERLANDS

Description of Ambient execution
To promote the network quality, T-Mobile’s workforce and sales partners were provided with a simple and costless advertising medium: a ringtone. The ringtone consists of the T-Mobile voice-over, saying: As you can hear, T-Mobile ‘s also got perfect network coverage at this location. T-Mobile gets you further.

English Translation of Main Headlines
Ringtone: As you can hear, T-Mobile has also got perfect network coverage at this location. T-Mobile gets you further.