SINGALONG by Saatchi & Saatchi London for T-Mobile

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SINGALONG

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Industry Mobile Communications
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Saatchi & Saatchi London
Executive Creative Director Paul Silburn, Kate Stanners
Creative Director Second Unit Agency Producer - Jirka Mika
Art Director Rick Dodds
Copywriter Stephen Howell
Producer Ed Sayers
Photographer Business Leader - Sally Beerworth
Account Supervisor Sarah Galea
Typographer Production Company Producer - Russell Curtis
Illustrator Director - Michael Gracey
Released April 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: T-MOBILE
Product/Service: TELECOMMUNICATIONS
Agency: SAATCHI & SAATCHI
Executive Creative Director: Paul Silburn/Kate Stanners
Creative Director: Second Unit Agency Producer - Jirka Mika
Copywriter: Stephen Howell
Art Director: Rick Dodds
Account Manager: Editor - Diesel Schwarze/Ben Harrex
Account Supervisor: Sarah Galea
Advertiser's Supervisor: Lysa Hardy/Kelly Enstrom
Illustrator: Director - Michael Gracey
Typographer: Production Company Producer - Russell Curtis
Photographer: Business Leader - Sally Beerworth
Producer: Ed Sayers
Other Credits: Post Production - The Mill/Sound Design - 750mph
Date of First Appearance: Apr 30 2009 12:00AM
Entrant Company: SAATCHI & SAATCHI, London, UNITED KINGDOM

Description of Ambient execution
When T-Mobile invited the British public to be part of their next event, a staggering 13,500 people turned up to Trafalgar Square, not knowing what they were letting themselves in for.

English Translation of Main Headlines
When T-Mobile invited the British public to be part of their next event, a staggering 13,500 people turned up to Trafalgar Square, not knowing what they were letting themselves in for. Thousands of microphones were handed out as it was revealed they’d all be singing karaoke together. After a number of songs, and with a surprise guest appearance from Pink, the event culminated with everyone singing the timeless classic, ‘Hey Jude’.