THE REMATCH by Saatchi & Saatchi Amsterdam for T-Mobile

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THE REMATCH

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Industry Mobile Communications
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Saatchi & Saatchi Amsterdam
Art Director Tim Bishop
Copywriter Avinash Sampath
Producer Lars Fabery De Jonge
Account Supervisor Corliz De Jongh, Brenda Rangel
Released March 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: T-MOBILE NETHERLANDS
Product/Service: TELECOMMUNICATIONS
Agency: SAATCHI & SAATCHI AMSTERDAM
Creative Director: Avinash Sampath/Tim Bishop
Copywriter: Avinash Sampath
Art Director: Tim Bishop
Account Manager: Sue Workman
Account Supervisor: Corliz De Jongh/Brenda Rangel
Producer: Lars Fabery De Jonge
Other Credits: Erik Lieshout/Reinier Van Brummelen/Sam Aboud
Date of First Appearance: Mar 13 2010 12:00AM
Entrant Company: SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS

Description of Ambient execution
'The Rematch' was a LIVE event thirteen years in the making. :) With T-Mobile's new subscription that allows extra calling minutes and texts, Martijn, a 39 year old carpenter from a village called Durgerdam, brought back his old football team from 1997. He rechallenged the same opponents from the '97 Local Championship Final. Martijn's team had won in 1997, but sadly there were just 3 people in the crowd to watch his life's greatest moment. This time around - he wanted his entire village there! This REMATCH was a LIVE event enabled by T-Mobile. It went on to being a TV ad that captured the nation's heart.