Taipei City Government Outdoor JAIL VISITATION by Bates Taipei

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JAIL VISITATION

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Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency Bates Taipei
Art Director Richard Yu, Ronny Hsu
Copywriter Hope Tseng
Account Supervisor Henry Chu, Colleen Huang
Illustrator Neipei Chen
Released March 2011

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Advertiser: DEPARTMENT OF TRANSPORTATION, TAIPEI CITY GOVERNMENT
Product/Service: ROAD SAFETY
Agency: BATES TAIWAN
Date of First Appearance: Mar 20 2011
Entrant Company: BATES TAIWAN, Taipei, CHINESE TAIPEI
Executive Creative Director: Richard Yu
Creative Director: Richard Yu/Ronny Hsu
Copywriter: Hope Tseng
Art Director: Richard Yu/Ronny Hsu/Neipei Chen
Illustrator: Neipei Chen
Account Supervisor: Henry Chu/Colleen Huang
Advertiser's Supervisor: Wen-Tsui/Chen
Account Manager: Henry Chu/Colleen Huang

English Translation of Main Headlines
Statistical data indicates that 25% of car accidents were caused by drivers using their mobile phones while driving. Perpetrators who harmed or killed innocent people because of this, will be charged accordingly.

Department of Transportation, Taipei City Government.