Taiwan Blood Services Foundation Outdoor RED CHRISTMAS by J. Walter Thompson Taipei


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Industry Blood Donation
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Taiwan
Agency J. Walter Thompson Taipei
Executive Creative Director Rich Shiue
Creative Director Kenny Wu, Min-Lung Wu
Art Director Dory Liu
Copywriter Lars Wu
Producer Carol Chen
Account Supervisor Maggie Chang
Released May 2013

Credits & Description

Category: Stunts & Live Advertising
Advertising campaign: RED CHRISTMAS
Other Credits: Digital: Maurice Huang
Other Credits: Dn Pitcures: Kate Huang
Chief Creative Officer: I-Fei Chang
Creative Director: Min-Lung
Other Credits: Mr. Alpha
Executive Creative Director: Rich Shiue
Creative Director: Wu
Chief Creative Officer: Yang Yeo
Producer: Carol Chen
Other Credits: Gene Huang
Account Manager: Hsinyi Huang
Copywriter: Lars Wu
Account Supervisor: Maggie Chang
Other Credits: Sunny Wu
Art Director: Dory Liu
Account Manager: Edward Lin

Ambient Execution Description
In front of Taipei 101, we decided to set up a street choral during the Christmas season to perform electrocardiogram sound, which mimic the sound of heartbeat from high speed to death. It delivered the message, that there is someone close to death due to blood shortage during this joyful season. And it also motivated people to donate their blood right away.