BABIES by Y&R Tel Aviv for Tambour

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BABIES

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Industry Paints, Paint Brushes, Adhesives
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Israel
Agency Y&R Tel Aviv
Executive Creative Director Nir Livni
Creative Director Eylon Goren
Art Director Sagi Blumberg
Copywriter Yaron Perel
Account Supervisor Yael Yuz
Released March 2010

Credits & Description

Category: Household: Other
Advertiser: TAMBOUR
Product/Service: PAINT
Agency: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV
Executive Creative Director: Nir Livni
Creative Director: Eylon Goren
Copywriter: Yaron Perel
Art Director: Sagi Blumberg
Account Manager: Liron Ben-Yakov
Account Supervisor: Yael Yuz
Other Credits: Executive Client Director: Tal Fishbein/Planning Director: Yehoram Davidi
Date of First Appearance: Mar 7 2010 12:00AM
Entrant Company: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL

Description of Ambient execution
Brief: Reinforce Tambour Paints positioning - "Look what color can do" - by showing the power of color. Execution: We erected two 240 square meter billboards on a building located on one of the busiest highways in the country. The billboards featured two babies – a boy and a girl – and showed color makes telling the difference very simple. Results: The billboard which aired for a period of 3 months was seen by an average of 1,000,050 people per day. *This billboard was part of a larger campaign which included TVCs.

English Translation of Main Headlines
Look what color can do