RAINBOW PARKING by Y&R Tel Aviv for Tambour

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RAINBOW PARKING

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Industry Paints, Paint Brushes, Adhesives
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Israel
Agency Y&R Tel Aviv
Executive Creative Director Tzur Golan
Creative Director Yariv Twig
Art Director Gil Aviyam
Copywriter Sharon Refael
Producer Hagai Ramati - Dovdevan
Account Supervisor Yael Yuz
Released February 2010

Credits & Description

Category: Ambient: Transit
Advertiser: TAMBOUR
Product/Service: PAINT
Agency: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Copywriter: Sharon Refael/Hagai Ramati
Art Director: Gil Aviyam
Account Manager: Liron Ben-Yakov
Account Supervisor: Yael Yuz
Producer: Hagai Ramati
Other Credits: Executive Client Director: Tal Fishbein/Planning Director: Yehoram Davidi
Date of First Appearance: Feb 25 2010 12:00AM
Entrant Company: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL

Description of Ambient execution
Parking regulations in Israel are color coded: Red-White = no parking Blue-White = paying parking To celebrate Tambour Paints "Color Month" and reinforce the company tagline "Look what color can do" the company sponsored free parking on Eilat's "Hotel Boulevard" (Israel's no.1 tourist city). Tambour took over the entire Boulevard and painted all sidewalk borders in all colors of the rainbow. Anyone parking on a color got to park for free. Now: Rainbow Parking=free parking Timing: 5 weeks - peak tourist season Eilat residents and tourists (250,000) were exposed to Tambour Rainbow Parking. More than 50,000 cars enjoyed free parking.