THE WORTH OF A SWISS FRANC by Wunderman Y&R Zurich for Terre Des Hommes

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THE WORTH OF A SWISS FRANC

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Wunderman Y&R Zurich
Executive Creative Director Philipp Skrabal
Art Director Michael Gallmann
Copywriter Samuel Textor
Producer Daniel Brunner
Typographer Nora Angstmann
Released December 2009

Awards

Caples Awards 2010
Other Media Out Of Home Silver
Other Media Ambient/Guerrilla marketing Bronze

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: TERRE DES HOMMES
Product/Service: TANZANIA FUND RAISING
Agency: WUNDERMAN ZURICH
Executive Creative Director: Philipp Skrabal
Copywriter: Samuel Textor
Art Director: Michael Gallmann
Typographer: Nora Angstmann
Producer: Daniel Brunner (Faceag)
Date of First Appearance: Dec 10 2009 12:00AM
Entrant Company: WUNDERMAN ZURICH, SWITZERLAND

Description of Ambient execution
The ambient execution happened for 24 hours in Basel, Switzerland. Genuine coins (value: 1 Swiss franc) were glued into public urinals of men restrooms in bars and restaurants. A nearby sticker explained how lives could be saved by donating such a negligible amount.

English Translation of Main Headlines
You’re not going to pick up the franc – an orphan in Tanzania, on the other hand, could live for a week on it.