Target Outdoor MAKE SUMMER FUNNER by Wieden + Kennedy

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Industry Retail, Distribution & Rental companies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Wieden + Kennedy
Executive Creative Director Susan Hoffman, Matt O'rourke, Mark Fitzloff
Creative Director Don Shelford, Rob Thompson
Art Director Rob Kendall
Copywriter J Smith
Producer Victoria Semarjian
Account Supervisor John Rowe, Jordan Delapoer, Bryan Tilson
Released October 2011

Credits & Description

Category: Special Build
Advertiser: TARGET
Product/Service: TARGET
Chief Creative Officer: Dan Wieden/John Jay
Executive Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Don Shelford/Rob Thompson
Copywriter: J Smith
Art Director: Rob Kendall
Art Buyer: Amy Carleton
Account Supervisor: Bryan Tilson/Jordan Delapoer/John Rowe
Advertiser's Supervisor: Amy Pfingsten
Producer: Victoria Semarjian
Account Manager: Megan Nugent
Planner: Henry Lambert
Account Manager: Megan Nugent
Planner: Henry Lambert
Other Credits: Terwilliger Productions - Production Company/Atomic Props- Production Company

Ambient Execution Description
Target’s mission was to Make Summer Funner. Because sunshine is great, but its even better when you’re running through a sprinkler. And even better-er if that sprinkler is huge. So we gave summer giant versions of two of it’s favorites: The World’s Largest Turtle Sandbox brought its 10 foot smile to Chicago, and the World’s Largest Sprinkler sprayed water all over Houston Texas. The result? We made summer funner.