TOGETHERNESS SWEATSHIRT by TBWA\ Dusseldorf for Tassimo

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TOGETHERNESS SWEATSHIRT

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency TBWA\ Dusseldorf
Creative Director Marco Loco Bezerra
Art Director Sven Sorgatz
Copywriter Emiliano Trierveiler, Katja Seydel
Producer Katrin Dettmann
Account Supervisor Richard Breaux
Released November 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: KRAFT FOODS
Product/Service: TASSIMO
Agency: TBWA\GERMANY
Creative Director: Marco Bezerra/Emiliano Trierveiler
Copywriter: Emiliano Trierveiler/Katja Seydel
Art Director: Sven Sorgatz
Account Manager: Viktoria Zielinski
Account Supervisor: Richard Breaux
Producer: Katrin Dettmann
Date of First Appearance: Nov 9 2009 12:00AM
Entrant Company: TBWA\GERMANY, Berlin, GERMANY

Description of Ambient execution
Tassimo is the only machine that prepares all sorts of hot drinks, bringing all kinds of people together. Our mission was to make our audience experience "Together is better" like never before. We hijacked the world´s largest celebration of togetherness. At the 20th anniversary of the fall of the Berlin wall, "Ossis" and "Wessis" (former East and West Berliners) united under the same "double Sweatshirt" leaving messages of togetherness to the world press. A worldwide event became our launch platform. Over 2000 people from 16 countries spread thousands of testimonial through Facebook. The sweatshirt became the symbol of re-unification on major international media, in the evening news from Brazil to Russia.