Skin Deep Art Outdoor PIGSKIN GUERILLA by Agentur Am Flughafen Zurich

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PIGSKIN GUERILLA

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Industry Shows, Events & Festivals
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Agentur Am Flughafen Zurich
Art Director Dominique Rutishauser
Producer Pele Brunner, Skin Deep Art
Released January 2012

Awards

Caples Awards 2012
Other Media Out of Home Gold
Other Media Ambient/Guerrilla marketing Silver

Credits & Description

Category: Small Scale Special Solutions
Advertiser: SKIN DEEP ART, ST. GALLEN
Product/Service: TATTOO CONVENTION 2011 IN ST. GALLEN
Agency: AGENTUR AM FLUGHAFEN
Chief Creative Officer: René Eugster
Art Director: Dominique Rutishauser
Producer: Pele Brunner/Skin Deep Art

Ambient Execution Description
To attract a large number of visitors to the 11th Tattoo Convention in the Swiss City of St. Gallen, something extraordinary had to be initiated at the lowest possible budget. The aim was to attract the highest level of attention of the right target group, at the lowest possible budget. The organizers of the 11th Tattoo Convention St. Gallen, all tattoo artists themselves, did a good job, tattooing real (pig) skins and fly-postering the outskirts of the City of St. Gallen. «The Product is the hero.» The skins were not only tattooed, but also used as posters.The 11th Tattoo Convention recorded a full house and was a tremendous word-of-mouth success.

Originally in Translation box...
TATTOO
EXPO

11th Tattoo Expo St. Gallen

Saturday and Sunday, October 1 and 2, 2012
From 12 noon to 11 p.m.

A rendezvous with the most beautiful skins in the "Fürstenlandsaal".