VACANT STOREFRONTS by BBDO West for Conservation International

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VACANT STOREFRONTS

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency BBDO West
Executive Creative Director Jim Lesser, Jon Soto
Art Director Heward Jue
Copywriter Michael Barti
Released April 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: CONSERVATION INTERNATIONAL
Product/Service: TEAM EARTH
Agency: BBDO WEST
Executive Creative Director: Jim Lesser/Jon Soto
Creative Director: Michael Barti
Copywriter: Michael Barti
Art Director: Heward Jue
Date of First Appearance: Apr 22 2009 12:00AM
Entrant Company: BBDO WEST, San Francisco, USA

Description of Ambient execution
Brief: Get people in major U.S. cities to realize and react to the scale of environmental destruction in faraway places around the world. Solution: Deliver messages comparing the environmental crisis to a crisis Americans could really feel: the economic recession of early 2009. The comparison hit harder because of the media: the vacant city storefronts of shops that had gone out of business. Messages were posted in store windows of business that had closed because of the economy in the business districts of San Francisco, New York and Washington, D.C.