ICE RINK by Publicis Hong Kong for Tefal

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ICE RINK

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Industry Household maintenance & pet products, Tableware, Cutlery, Cookware
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Hong Kong SAR China
Agency Publicis Hong Kong
Executive Creative Director Mark Birman, David Szabo Limited
Creative Director Darius Tang
Art Director Ivy Tsang
Copywriter Jenifer Mccombie
Photographer Steve Wong
Account Supervisor Sue Mccusker
Released July 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: TEFAL
Product/Service: TEFAL NON-STICK PRODUCTS
Agency: PUBLICIS WORLDWIDE HONG KONG
Executive Creative Director: David Szabo/Mark Birman
Creative Director: Darius Tang
Copywriter: Jenifer Mccombie
Art Director: Ivy Tsang
Account Supervisor: Sue Mccusker
Photographer: Steve Wong
Date of First Appearance: Jul 10 2009 12:00AM
Entrant Company: PUBLICIS WORLDWIDE HONG KONG, HONG KONG

Description of Ambient execution
To provide a simple, impactful demonstration of Tefal’s ‘non-stick’ product benefit in an environment frequented by homemakers. Partnering with a local ice rink during school holidays, a large Tefal logo was installed under the ice, turning the entire rink into one large ‘non-stick’ surface.