SLIDE by Publicis Hong Kong for Tefal

Adsarchive » Outdoor » Tefal » SLIDE

SLIDE

Pin to Collection
Add a note
Industry Household maintenance & pet products, Tableware, Cutlery, Cookware
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Hong Kong SAR China
Agency Publicis Hong Kong
Executive Creative Director Mark Birman, David Szabo Limited
Creative Director Darius Tang
Art Director Ivy Tsang
Copywriter Jenifer Mccombie
Photographer Steve Wong
Account Supervisor Sue Mccusker
Released July 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: TEFAL
Product/Service: TEFAL NON-STICK PRODUCTS
Agency: PUBLICIS WORLDWIDE HONG KONG
Executive Creative Director: David Szabo/Mark Birman
Creative Director: Darius Tang
Copywriter: Jenifer Mccombie
Art Director: Ivy Tsang
Account Supervisor: Sue Mccusker
Photographer: Steve Wong
Date of First Appearance: Jul 10 2009 12:00AM
Entrant Company: PUBLICIS WORLDWIDE HONG KONG, HONG KONG

Description of Ambient execution

In order to reaffirm Tefal’s ‘non-stick’ credentials to homemakers, large stickers were produced and stuck onto metal playground slides all across Hong Kong. Unobtrusive, cheap and guaranteed to bring a smile to the face of homemakers, the communication was a strong way of generating top-of-mind awareness.