ANDERSSON FAMILY by Forsman & Bodenfors Gothenburg for Tele2

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ANDERSSON FAMILY

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Industry Telecommunications Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Released June 2012

Awards

Cannes Lions 2012
Outdoor Lions Commercial Public Services Silver

Credits & Description

Type of entry: Billboards & Street Furniture
Category: Commercial Public Services
Advertiser: TELE2
Product/Service: TELECOMMUNICATIONS
Agency: FORSMAN & BODENFORS Gothenburg, SWEDEN
Advertiser TELE2
Product TELECOMMUNICATIONS
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
5 of 5 Campaign
Type of Entry: Billboards & Street Furniture
Category: Commercial Public Services
Title: ANDERSSON FAMILY
Advertiser/Client: TELE2
Product/Service: TELECOMMUNICATIONS
Entrant Company: FORSMAN & BODENFORS Gothenburg, SWEDEN
DM/Advertising Agency: FORSMAN & BODENFORS Gothenburg, SWEDEN


Description of Ambient execution
This campaign consisted of hundreds of unique units. They pointed out open networks, that you could surf on close to the posters. Showing that the only cheaper alternative to Tele2's mobile broadband, is to freeload on someone else.