Tele2 Outdoor GIANT PHONE by Forsman & Bodenfors Gothenburg

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Industry Telecommunications Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Art Director Kim Cramer
Copywriter Marcus Hägglöf
Account Supervisor Jerk Zander
Released October 2010

Credits & Description

Category: Commercial Public Services
Advertiser: TELE2
Date of First Appearance: Oct 4 2010
Entrant Company: FORSMAN & BODENFORS, Gothenburg, SWEDEN
Copywriter: Marcus Hägglöf
Art Director: Kim Cramer
Account Supervisor: Jerk Zander
Advertiser's Supervisor: Frippe Stenberg
Account Manager: Marie Sandberg
English Translation of Main Headlines
We custom built six giant phones on adshells in three different cities. Anyone could just walk up to a giant phone, dial a number, and call a friend. At no charge of course. The phones were on speaker so people around you could hear the person on the other end. We also added a competition. Every once in a while we called the giant phones. And whoever picked up the phone could win a great prize.