Telia Outdoor INTERNET FREE ZONES by DDB Stockholm

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Industry Internet Service Providers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency DDB Stockholm
Executive Creative Director Andreas Dahlqvist
Art Director Fredrik Lund, Fredrik Simonsson
Copywriter Magnus Jakobsson, Linus Östholm
Account Supervisor Ann Ystén
Typographer Peter Danielsson
Released January 2012

Credits & Description

Category: Special Build
Product/Service: BROADBAND
Executive Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson/Linus Östholm
Art Director: Fredrik Simonsson/Fredrik Lund
Typographer: Peter Danielsson
Account Supervisor: Ann Ystén
Advertiser's Supervisor: Annika Bagge
Account Manager: Cattis Håkansson
Planner: David Sandström/Jim Carlberg/Lisa Kopp
Account Manager: Cattis Håkansson
Planner: David Sandström/Jim Carlberg/Lisa Kopp
Other Credits: David Eriksson Hardware Design

English Translation of Main Headlines
Internet Free Zone

Ambient Execution Description
We distributed the Internet free zones throughout Sweden. On beaches, in parks and on golf courses. Inside the zones we placed a frequency jammer that blocked out the Internet. As soon as you entered the zone, you lost all connection. We offered people a chance to calm down. For real. Instead of CONNECT our message for the summer became DISCONNECT. At the same time, the Internet free zones became symbols of Telia’s outstanding Internet coverage.