TERRA POO WIFI by DDB Mexico for Terra

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TERRA POO WIFI

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Industry Telecommunications Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mexico
Agency DDB Mexico
Art Director Victor Hugo Figueroa, Hernan Ibarra Puentes, Sergio Ramirez Urriste
Copywriter Raul Pineda, Walter Aregger
Account Supervisor Alejandro Cantón
Released January 2012

Credits & Description

Category: Special Build
Advertiser: TERRA MÉXICO
Product/Service: TERRA
Agency: DDB MEXICO
Chief Creative Officer: Walter Aregger/Hernán Ibarra
Copywriter: Walter Aregger
Art Director: Hernán Ibarra/Víctor Figueroa/Sergio Ramírez
Account Supervisor: Alejandro Cantón
Advertiser's Supervisor: Fernando Sánchez
Account Manager: Matías Del Campo
Account Manager: Matías Del Campo

Ambient Execution Description
We developed a device that activated a free Wi-Fi network fed with pet’s poo.
When people threw away their bags, the device calculated the weight and gave everyone free minutes of Wi-Fi, the greater the weight, the more minutes everyone got. With Poo Wi-Fi, people could rediscover Terra and enjoy cleaner parks.