Thai Life Insurance Outdoor CCTV by Ogilvy & Mather Bangkok


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Industry Insurance
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Thailand
Agency Ogilvy & Mather Bangkok
Executive Creative Director Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn
Creative Director Torpun Lersin
Art Director Nopadol S., Gumpon L., Ratapon H., Wisit L., Korn T., Virayut K., Kornthorn A.
Copywriter Nopparat Wattanawaraporn
Producer Pitiwat Charuchinda
Account Supervisor Chaowalit Vichayachakorn, Praire Vajrabhaya
Released November 2009

Credits & Description

Category: Ambient: Digital Outdoor
Product/Service: INSURANCE
Executive Creative Director: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Creative Director: Torpun Lersin
Copywriter: Nopparat Wattanawaraporn
Art Director: Korn T./Wisit L./Nopadol S./Gumpon L./Ratapon H./Virayut K./Kornthorn A.
Account Manager: Phawit Chitrakorn
Account Supervisor: Chaowalit Vichayachakorn/Praire Vajrabhaya
Producer: Pitiwat Charuchinda
Other Credits: Designer: Teerayut Chureytim
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: OGILVY & MATHER, Bangkok, THAILAND

Description of Ambient execution
This panel of CCTV monitors was setup during an insurance sales expo at Bangkok’s largest convention center during the week of 2-6 September 2009. The goal was to communicate the idea that people should never take their eyes off a life they’re caring for, and also remind them of Thai Life Insurance’s brand promise ‘to see the value in every life and to take care of them forever.’ CCTVs were used to pre-record clips of simulated accidents from around the convention center. On the day of the expo, a panel of 11 monitors was set-up and the video clips of the accidents were shown. To make the accidents feel ‘real-time’ a CCTV would capture the consumer watching display and show his image on an additional monitor. Each clip would wrap with the line “Never take your eyes off a life you’re caring for,” and the Thai Life insurance logo to emphasize to consumers that accidents can happen anywhere and that it could easily happen to them. And that’s why every life needs someone to help take care of them.