NEW BORN by Ogilvy & Mather Bangkok for Thai Life Insurance

NEW BORN

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Industry Insurance
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Thailand
Agency Ogilvy & Mather Bangkok
Art Director Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Korn Tepintarapiraksa
Copywriter Kris Garford Spindler, Khanitta Wichitsakonkit
Producer Sushada Sudchaidee
Account Supervisor Praire Vajrabhaya
Released November 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: THAI LIFE INSURANCE
Product/Service: INSURANCE
Agency: OGILVY & MATHER
Executive Creative Director: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Copywriter: Khanitta Wichitsakonkit/Kris Garford Spindler
Art Director: Korn Tepintarapiraksa/Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Account Manager: Phawit Chitrakorn/Chaowalit Vichayachakorn
Account Supervisor: Praire Vajrabhaya
Producer: Sushada Sudchaidee
Other Credits: Designer: Maytinee Jaranphairee/Retoucher: Vichan Vitetchon
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: OGILVY & MATHER, Bangkok, THAILAND

Description of Ambient execution
To increase awareness, and provide support information, of Thai Life Insurance’s new “Insurance for the Newborn Child” TVC, female presenters were hired to portray bright and modern pregnant mothers while wearing a cute and comfortable pregnancy dress. They would hand out tissue paper envelopes to woman aged 25-45 during lunchtime in Bangkok’s busiest business districts of Silom and Sathorn. These specially designed tissue envelopes had the copy “It is born. Insurance for the Newborn Child,” to emphasize the product message and to stimulate call-backs to the 1124 Thai Life Insurance Hotline.