Gillette Outdoor THE GENTLEMAN SHAVER by BBDO New York

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Industry Shaving
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency BBDO New York
Art Director Cesar Finamori
Copywriter Kara Goodrich
Producer Peter Feldman, Rani Vaz, Diane Hill
Account Supervisor Danielle Willett, Coleman Nalley, Ben Griffiths
Released October 2011

Credits & Description

Category: Transit
Advertiser: PROCTER & GAMBLE
Product/Service: THE ART OF SHAVING
Chief Creative Officer: David Lubars
Creative Director: Kara Goodrich/Cesar Finamori (Senior Creative Directors)
Copywriter: Kara Goodrich
Art Director: Cesar Finamori
Account Supervisor: Ben Griffiths/Danielle Willett/Coleman Nalley
Producer: Peter Feldman/Diane Hill (Executive Producers)/Rani Vaz (Director Of Music/Radio Production)
Other Credits: The Institute (Production Company)

Ambient Execution Description
All types of men make up The Brotherhood of Shaving. The quality they share is a love of shaving discovered while using Art of Shaving products. Produced for The Art of Shaving, this is a teaser that played in the back of NYC taxicabs for one film of a series of three short webfilms – each introducing us to a member of the Brotherhood. In this film, an indulgent and long-suffering man takes great pains to allow his significant other the space she needs to prepare for the day.