THE BAR ICE GLASS by Proximity Philippines for EMPERADOR DISTILLERS

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THE BAR ICE GLASS

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Industry Alcoholic drinks & Tobacco
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency Proximity Philippines
Executive Creative Director Simon Welsh, David X. Guerrero
Creative Director Joel Limchoc
Art Director Jp Palileo
Copywriter Paw Berroya
Producer Al Salvador
Account Supervisor Cindy Evangelista
Released April 2010

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: EMPERADOR DISTILLERS
Product/Service: THE BAR - ALCOHOLIC DRINK
Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES
Executive Creative Director: David Guerrero/Joel Limchoc/Simon Welsh
Creative Director: Joel Limchoc
Copywriter: Paw Berroya
Art Director: Jp Palileo
Account Manager: Nikki Del Carmen
Account Supervisor: Cindy Evangelista
Advertiser's Supervisor: Winston Co
Producer: Al Salvador
Other Credits: Manny Vailoces
Date of First Appearance: Apr 29 2010 12:00AM
Entrant Company: BBDO GUERRERO/PROXIMITY PHILIPPINES, Makati City, THE PHILIPPINES

Description of Ambient execution
The BaR is a fruit-flavored gin and vodka drink. To enjoy it, you don’t need mixers or cocktail cherries. All you need is ice. These shot-glasses, made of ice, and shot-glass ice trays were handed out at the launch events to demonstrate how easy it is to party with The BaR. As a result, The BaR has already sold 50 million bottles in just one year and is now one of the top brands in the market.