TAKE A BREAK FROM THE SUN by CHE Proximity Australia for Peter Maccallum Cancer Centre

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TAKE A BREAK FROM THE SUN

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Industry Against Cancer
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency CHE Proximity Australia
Executive Creative Director Jason Ross
Art Director Josh Murrell
Copywriter Sharon Condy
Producer Connie Leone, Loreta Zaruski
Account Supervisor Meagan Bell
Released January 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: PETER MACCALLUM CANCER CENTRE
Product/Service: THE CLARE OLIVER CHALLENGE
Agency: CHE
Executive Creative Director: Jason Ross
Copywriter: Sharon Condy
Art Director: Josh Murrell
Account Manager: Ebony Moore
Account Supervisor: Meagan Bell
Advertiser's Supervisor: Jemimah Pentland
Producer: Connie Leone/Loreta Zaruski
Other Credits: Richard Ralphsmith/Deputy Creative Director
Date of First Appearance: Jan 15 2010 12:00AM
Entrant Company: CHE, Melbourne, AUSTRALIA

Description of Ambient execution
Clare Oliver was just 26 when she lost her battle with cancer in 2007. Her struggle was highly publicised in Australia, as was her message, "No tan is worth dying for". The Clare Oliver Challenge was a summer campaign from Peter MacCullum Cancer Centre encouraging people to avoid deliberate tanning. This simple ambient outdoor banner used the sun itself to urge beach goers to take a break from the sun.